Description:

• Utilize Google Analytics and webmaster tools to track progress
• Create search strategies timelines, calendars, and goals
• Collaborate with social media team to align SEO strategies
• Source keywords for blogs, press releases, social status updates, and campaign needs
• Work with marketing team to implement and deploy strategy plans
• Create engaging content with optimal SEO keywords and phrases

Requirements and skills

• Bachelor’s in business, marketing, or related field; master’s preferred
• Two years’ previous experience in SEO, marketing, or related field
• In-depth understanding of Google Analytics and other SEO services, online tracking tools, webmaster tools, back-end SEO, and metadata
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Experience identifying and creating campaigns for target audience engagement
• Experience in cultivating SEO keywords and phrases to drive web traffic