This is a full-time, on-site role located in Dubai, UAE for a Marketing Manager. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive sales leads and support the business objectives. The Marketing Manager will be responsible for planning and executing digital marketing and advertising campaigns, managing social media platforms, assisting in the development of marketing materials, conducting market research and competitor analysis, and collaborating with cross-functional teams to ensure brand consistency.

Responsibilities:

• Lead and execute the overall marketing strategy.

• Manage a team of marketing professionals.

• Oversee brand development.

• Analyse market trends and measure campaign performance.

• Collaborate with cross-functional teams.

• Develop and maintain a strong brand image.

• Shape brand identity and ensure consistency.

• Conduct market research and monitor performance.

• Create and maintain brand guidelines.

• Develop and implement social media strategies.

• Create and curate engaging content.

• Monitor trends and track performance metrics.

• Engage with followers and build a community.

• Execute paid social media advertising campaigns.

• Collect and analyse data from various marketing channels.

• Identify key performance metrics and provide insights.

• Develop reports and dashboards to track KPIs.

• Conduct A/B tests to optimize marketing strategies.

• Create visually appealing design assets.

• Ensure brand consistency in design elements.

• Use graphic design software to create high-quality visuals.

• Manage multiple design projects and meet deadlines.

• Stay updated with design trends and best practices.

• Plan, create, and execute email marketing campaigns.

• Develop email marketing strategies and segmentation.

• Analyse campaign performance and optimize results.

• Manage the company's public image and reputation.

• Develop and implement PR strategies.

• Write press releases and coordinate media interactions.

• Monitor media coverage and respond to inquiries.

• Build and maintain relationships with media and influencers.

• Brand awareness.

• Lead generation.

Qualifications

• Marketing, Advertising, or Communications degree or equivalent experience

• Experience in developing and executing marketing strategies

• Experience with digital marketing and advertising campaigns

• Knowledge of social media platforms and how to manage them for optimal results

• Analytical and critical thinking skills for conducting market research and competitor analysis

• Strong leadership, communication, and collaboration skills

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Strong attention to detail and ability to deliver high-quality work within tight deadlines

• Strong proficiency with marketing automation and email marketing platforms (e.g. Marketo, Hubspot, Mailchimp)

• Experience with Adobe Creative Suite (especially Photoshop and InDesign) and/or HTML is a plus